A calmer way to see your money

A calmer way to see your money

Oct 9, 2025

We’re renaming the app from Principal to Brisa.

The name fits where the product is going: lighter, clearer, and easier to trust at a glance. Alongside the new identity, we’ve refreshed the interface and made a lot of performance improvements you’ll feel immediately.

What’s changing

  • A calmer UI. Cleaner spacing, simpler typography, and less visual noise so you can focus on what matters.

  • Faster loads & syncs. We reduced query time and tightened background jobs so your balances and transactions show up faster.

  • Clearer navigation. Fewer clicks to the pages you use most.

What’s not changing

  • Your data + privacy. Nothing about how we protect or process your data has changed.

  • Your account. Same email, same sign-in.

  • Where we operate. Brisa is available in the United States and Canada.

  • What we are (and aren’t). We’re not a bank and we don’t offer investment advice. Brisa helps you see and understand your finances in one place.

Why the rebrand

The product outgrew the old name. Brisa feels closer to our promise: a clear view of your financial life without the anxiety that usually comes with it.

Under the hood

We’ve been doing a lot of unglamorous work—optimizing queries, trimming cold starts, tightening sync jobs. The goal is simple: when you open Brisa, it should just feel fast and steady.

What’s next

We’ll keep shipping quality-of-life improvements and deeper insights, with the same emphasis on clarity. If there’s something you’re missing, tell us. We build faster when we hear from you.

Authored by Kareem

Get started today.

Get started today.

Brisa is a personal finance platform and not a bank, broker, or financial advisor.

© 2025 Brisa

Your personal wealth OS

Brisa is a personal finance platform and not a bank, broker, or financial advisor.

© 2025 Brisa

Your personal wealth OS